Dos And Don’ts Of Running A Business

The goal to all business is turning a profit, but exactly how to do so is another matter. The truth is there are no real simple answers, but there are guidelines that offer the promise of success. Some things depend on the scope of the business, and what the business owner is capable of doing.

Good Habits for Profit

This is not an exhaustive list, and there will be many variations offered by different sources. The following will give a basic idea of ways get your business into the customer base building mode:

Putting the right gear in place: No business can succeed without the necessary implements of the trade. Computers and various types of meeting software are pretty much basic essentials these days. However, other solutions that are fast becoming must haves include web conferencing tools, smart phones and Internet based promotional tools.

The customer is always right: It may sound like a tired refrain to say that the customer always come first, but this adage is still true today. Always be willing to listen to your customers. And be prepared to go the extra mile for those that arent quite satisfied, that is, if you didnt deliver as promised.

Upgrade your skills: There is always something new to learn in just about any field. The smart business owner keeps abreast of changes in their area so they can keep offering quality service.

Network, network: There are so many opportunities for building vital links for your business. These include trade shows and expos, family gatherings and high school reunions. This simply means letting others know what you do in order to create your own opportunities.

Business owners can add to this list as they see fit. This is a useful guide that can serve as a springboard to profitability. Many businesses choose to promote themselves online as it is more cost effective. The boom in support software for customer support and smart phone use underscores the need for fast and reliable communications. Keep in mind that if you ignore the basics of good business habits, you can be sure your competitor wont.

Managing Change Within A Business

To be in the business for a long period and be successful it is utmost important for managing change within a business. In order to run a business successfully and smoothly we need to make certain changes at regular time intervals, this stops the business from reaching a point of saturation. Changes should always be welcomed as it refreshes the otherwise dull routine working style. While making changes, planning is most important. Everything needs to be planned well, implementation must be proper, and besides this, it must be in consultation with people who are involved and would be affected because of it. Avoid forcing or pressurizing the workers to accept the changes, as it’s commonly said ‘Changes are initially rejected but gradually accepted’. Before making any changes, you must analyze whether or not they are feasible with the current working conditions.

Managing change within a business must be made in such a way that people involved in the change will be able to effectively cope up with it. Make sure that they agree with the change that is to be made or at least give them a chance to put forward their views in regards to the way that the change is going to be made, in a way they can get themselves involved to plan and implement the change. Try to communicate face to face instead of using emails and all the other stuff, which will help the people involved to understand your plans regarding the change within the business. If you need to change something, quickly try to give the people involved a better understanding as to why it is needed and at the same time check for any inputs if they have from their side to make it successful.

Managing change within a business is the responsibility of the manger and not of the employees who are involved in the change. A manager must always manage the change in such a way that it will be convenient for the employees and helps them to understand the reasons and the aims of change that has been implemented. Here the manager has to play a role of a communicator or a co-worker and not of an instructor. This will make the employee feel comfortable. A manager must always try to set the right mindset of the people and get them involved in the entire process of the change.

Whenever there is a new thing implemented there is a need to develop collective understanding, policies, approaches, ideas, method and systems, and so on, to bring this into practice you need to carry out a workshop for the same. Staff surveys can be the best way to get rid of mistrust among the staff and all this is nothing but managing change within a business.

There are some basic principles that need to be followed while managing change within a business, such as:

1) Try to get the support from the people in the system.

2) Try to understand the current position of an organization.

3) Try to set the goals and measures that need to achieve them.

4) Try to get the full support and involvement of the people as quickly as possible.

Any business plans, if implemented with the right planning and professional approach can always turn out to be a stepping stone to achieving maximum success.

Forum Marketing Strategy Benefits To Online Business Community Veterans

The full advantages of forum marketing strategy are mostly enjoyed by forum veterans. This are people how have over a long period of time gained credibility and positive online image. They are individuals how have proved their savvy by sharing their experience and expertise in a tactful and consistent manner. It is for this reason that forum marketing is considered a crucial long term online marketing arsenal.

What happens mostly is that these forum veterans, with the express permission of business community moderators are allowed to initiate intensive advertising campaigns. Proper forum marketing strategy advocates that, you seize this opportunity to add value to the forum business community. A good approach would be to offer community members special price cuts on products, free sampling of products and services or start fun promotion contests.

When it comes to forum marketing strategy, it is imperative to avoid spamming. Outsourcing for online marketing firms can lead to them using inexperienced staff to send spam to online forums. Therefore, if you have to outsource for this service do your research well and only work with credible organizations with a proven track record.

Some may argue that spamming business communities helps generate traffic. This may be true to some extent but in the long run it will only contribute to you seriously denting your online image thus people shunning your marketing campaigns. It is undeniable that forum marketing strategy is more about building a good online reputation which in turn results to generating free business sales leads.

The best approach to online marketing is building a good online image thus gain credibility. This will sure take time before to begining cashing in but it is worth you effort in the long run. Getting online business sales leads is not a one day affair but a continues process until you become an expert.

To study more insightful forum internet marketing strategies click the links below.

Monica Malhotra, Director at MBD Group blending creativity with business intellect

MBD group, as a renowned name in the Indian publishing market has worked its way through hard work and sound business judgment. Working their way up the success ladder, they have around five decades of experience in the Indian market. Owing to this handwork, they have managed to thrive and emerge as leaders in the market today.

Majority of this success is attributed to the minds that work towards developing new business avenues for the company day in and day out. MBD Bosses can be credited for their sound business aptitude coupled with an ambition for broadening their avenues with new and better opportunities. It is this driving force and determination that MBD Group has been able to make a name for itself in the competitive times that exists today.

The publishing company is the only one of its kind to have complete forward and backward integration. Established by founder Shri Ashok Kumar Malhotra, MBD Group under its current directorship has extended to fields other than publication. Some of them include hospitality, real estate, development and management of malls and manufacturing of eco-friendly paper.

The organization is working under the guidance from current Chairperson, S Bala Malhotra, also the wife of founder. Under her valuable leadership, the company has spread its wings and entered international markets. Apart from leading publication house in India, MBD has clients based in Canada, Spain, Bangladesh, USA, Mexico, Sri Lanka, Russia, Nepal, UK, and Gulf countries.

The company is credited for more than 8000 titles, thus managing to take their success to greater heights. Combined efforts come from the upper management at MBD Group, which can be evidently seen in the teamwork from company Directors, Ms Monica Malhotra, and Ms Sonica Malhotra. Thriving in a cutthroat market today has been possible largely due to the comprehensive efforts put in by them. Along with teamwork, what each individual brings to the team has brought in several advantages. Monica Malhotra has a brilliant business mind that implemented innovative strategies, largely based on her experience in the writing profession.

A B.Com (H) graduate from Jesus and Mary College, she has a number of popular books to her credit. Having authored books like -Begin with an A’ and -Interiors with a difference’, her writings have been widely appreciated. Her creativity and knowledge in professional writing is flawlessly paired with her astute strategic mind, prompting her to build development strategies for MBD Group.

The leading publisher provides books for all subjects, at all educational levels, which are suitable for all educational boards in India.

MBD Group is Asia’s most famous publishers and printers of academic and text books, reference books, children’s books, help books, and other subject’s books like medical, science, technical, computers, and management. http://mbdgroup.com/ has also ventured into various other fields like e-learning, manufacturing, hospitality, real estate, mall development and management.

Itsm – Identifying Core Business Processes Is The First Step Toward Customer Satisfaction

In todays business environment, organisations know that to be competitive, they need to respond to change, especially as customer expectations increase. Customers are more demanding, mobile and informed than ever. Global and distributed organisations need consistency in the quality and levels of service regardless of where and how they conduct business.

It is extremely difficult to meet these challenges in a timely manner if business IT processes are widely dispersed, silo-based and inconsistent. Consistent core IT business processes, language and data representation is essential to allow decision makers to respond quickly to the changing market.

Defining and maintaining consistent IT business processes is a lot easier said than done but critical if an organisation is to survive in todays market. This article will define core business processes and explain how to differentiate these processes from their implementation. It will also review how to prioritise which processes to investigate first.

Defining the core business processes
A “core” business process is defined as the minimum individual tasks to be accomplished to provide a certain level of consistency in output, without any consideration to hardware, software, people resource or performance.

When a core process is implemented, anything can be added to make the process more efficient, but nothing should be eliminated. When the core business process states that certain tasks must be performed in sequence, then it must be reflected in the implementation. In the same manner, any specified steps associated with a task must also be reflected within the implementation.

When asked, most organisations will claim that their core business processes are documented. Yet, typically, it is not the core business process that has been documented but the implementation of that process within a particular system or function. In this scenario, the documentation contains system or application process models reflecting implementation details such as “enter username.” Most times, documentation of a core business process doesnt reflect whether a user is identified by a username, badge number, ID-card, or some other method of authentication, as long as the organisation is satisfied with the accuracy of the documentation. Identifying and authenticating a user is an implementation issue, not a business process.

Its not easy to separate implementation from the core business process. Just take one business process and see how readily you can identify the major tasks involved without letting implementation issues creep into the mix.
And it only gets more difficult when core business processes become more intricate and critical within the enterprise.

Using the right process methodology
The methodology and approach used to identify, derive, or create core business processes will vary with an enterprises size, industry and culture.

There are several proven methodologies and supporting tools for deriving and improving business IT processes (e.g. ITIL and ISO/IEC20000).

Your first steps
1. Investigate and remove hurdles relating to organisational cultural issues, governance processes, and supporting infrastructure up front.
2. Educate participants on what a core business process is, how it will benefit their respective business area, and the chosen methodology that will be used to derive these processes.
3. Dont try and do all of the critical business processes at once. Suggest a phased approach with a sound transition strategy.

Once youve identified core business processes, its important to prioritise which ones to tackle first. A new
business channel or service is a good place to start, as business analysis and requirements gathering have likely already been done, which should provide a good jumping-off point for identifying core processes.
Next, tackle any business process areas featuring disparate results between business units. Then, look at processes for which new enabling technology is being considered. Rounding out the list are those processes supported by different implementation and those supported by more than one location or business.

Process empowerment
It is import that all parties involved in executing the process clearly understand that it is the process that should be empowered, and should not be confused with the organisational function and position performing it. For example the Service Desk working on a major payroll incident, which requires immediate response and resource from the development team.

Process review
Your core processes should be a living entity, it is therefore essential to regularly review the performance of your process and adjust as business demands change. (Refer to the Quality management process review flowchart).

Its never too late to start
If enterprises are to remain competitive; they need to reduce the complexities resulting from widely dispersed and often disparate business processes. Establishing consistent empowered core business processes is just one step toward meeting increasing customer expectations in today’s market.